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CASSIE POPESKI

Hey y’all–I’m a creative goofball hailing from AZ and currently bopping around in NY. Outside of designing, you can find me taking very long walks, making funny paper mache objects, suffering from decision fatigue at bakeries, and people watching as an extreme sport.

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CREATIVE SERVICES

Branding / Visual Identity
Art Direction
Set Design / Styling
Illustration / Stop Motion
Strategy / Naming
Packaging Design
Custom Collages

EXPERIENCE

2021-2023
GrandArmy
Creative

2018-2021
Lawnchair Studio
Designer

2015-2018
Freelance
Designer

EDUCATION

2012-2015
University of Arizona
BFA Graphic Design

CURRENT TO-DO LIST

Make the perfect lasagna
Start a dream journal

Email
Instagram

CASSIE POPESKI

✱

CREATIVE SERVICES

Visual Identity
Strategy / Naming
Illustration
Creative Direction
Packaging Design
Set Design / Styling
Stop Motion

EXPERIENCE

2021-2023
GrandArmy
Creative

2018-2021
Lawnchair Studio
Designer

2015-2018
Freelance
Designer

EDUCATION

2012-2015
University of Arizona
BFA Graphic Design

CURRENT TO-DO LIST

Make the perfect lasagna
Relearn the clarinet
Start a dream journal

Email
Instagram

Analog Shift

The Analog:Shift identity encompasses every touchpoint of the brand’s audience—from product copy to tag design, in-store displays, and e-commerce flow, product stories and unboxing experiences, merchandise collaborations, out-of-home campaigns, and even forays into filmmaking.

Studio: GrandArmy
Role: Designer
Year: 2021-2022

☯︎ Brand Identity, Illustration, Art Direction

NPR Daily Podcasts

NPR’s Daily Podcasts act as perfect sources of sonic entertainment in news, music, and pop culture, all in bite-sized increments of twenty minutes or less. We created a family of crudely cut characters and placed them in their daily rituals to create a series of dreamy, collage-style shorts.

The online videos showcase the digestible nature of the NPR Daily Podcast content and how each can make your everyday events just a bit more magical.

Studio: GrandArmy
Role: Designer
Year: 2022

☯︎ Art Direction, Illustration, Storyboarding

Numinus

Numinus develops and delivers transformative psychedelic therapeutics, inspired by tradition and informed by science. Through an integrated model, Numinus are actively contributing to the body of primary and clinical psychedelic research while delivering best-in-class therapeutic protocols.

GrandArmy worked with Numinus to create an identity system and messaging that reinforces their position at the forefront of psychedelic therapy.

Studio: GrandArmy
Role: Designer
Year: 2022

☯︎ Brand Identity, Art Direction, Styling

Supercluster

Supercluster is focused on stories of spacecraft, astronauts, and space exploration. I created illustrations and infographics for a number of articles and stories featured on the Supercluster website and instagram.

Studio: GrandArmy
Role: Illustrator
Year: 2021-2023

☯︎ Illustration

Guilty Joy

Naming, strategy and visual identity for Guilty Joy, a designed objects brand. We were inspired by arachaeological documentation, old product catalogues, alien-like creatures and mysterious landscapes. The first Guilty Joy product is an acrylic wine rack.